In 2013, Aly Mazhar, an athlete, and coach founded BeFit 360, during a time where the whole idea of Functional Training was still new, yet our aim was clear; helping people reach their full potential no matter what their story is.

Mazhar had one mission: providing people with a better quality of life through his passion; health & fitness.

Starting with a single training session per day on a gym rooftop, then grew into the leading and fastest growing entity in the Egyptian market.

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At that time, BeFit was born on a gym roof with a few health freaks  and a man with a vision; Egyptian Athlete Aly Mazhar.

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He invented the wheel, revamped the concept of training in Egypt, and had us hear the word "do you train?" more often.

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Greek yogurt became a favorite, quinoa became a thing in Egypt, and Functional Training was the new Pilates.

 

People became aware of the effect of training on their daily lives - it started to become the norm, they found their training haven, families trained together, kids cheered on their parents, and before we know it, our first Transformation Challenge took Cairo by storm!

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Demand grew, opportunities were created, and so did the market. We stretched ourselves and promised to give it our all.

We loved seeing competition joining in, for if it meant anything to us, then it is only that our mission is spreading and people are getting fitter & healthier by the day.

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We have now grown into 19 high-end facility arenas and gyms, 90+ coaches, and 45,000 + athletes. A growth we are in awe of!

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